People are turning more and more frequently to alternative therapies for help with all kinds of health problems. The growing distrust and rising cost of orthodox medicine and pharmaceutical drugs, coupled with the increasing media coverage of successful alternative interventions, has sent people to their health food stores to investigate other options. Self treatment is at an all time high, with the availability of information given us by the internet. Homeopathic remedies are more and mover commonly found in customers’ medicine cabinets.
Simple, acute complaints that are self limiting, often respond well to over the counter homeopathic remedies, such as coughs, colds, period pains, headaches, and indigestion. A UK survey found that the top three conditions for which customers were buying OTC homeopathics were respiratory complaints, bruises and injuries, and mental conditions such as depression and/or anxiety. The people surveyed went on to report that they felt homeopathy was effective in relieving these complaints.
In the USA the best selling OTC homeopathic products are those for allergies, colds, children’s ear infections, and pain relief, such as for headaches. People realize now that homeopathic remedies are harmless- they either work really well, it they are correct for person taking them, or they do not. There are no side effects. There are also no drug interactions to worry about. 25% of those surveys reported that they took their homeopathic remedies at the same time that they took prescription drugs
As customers become more and more informed and savvy with regard to homeopathics, they are reaching for Aconite, Belladonna, Chamomilla and Pulsatilla for their child’s ear infection, instead of the endless round of antibiotics and possible ear tubes!